JOB DESCRIPTION
Title: 
Content Marketing Executive
Location:
 The role is based at 11 High Street, Otford, Kent, TN14 5PG
Hours:  22.5 hours (3days) – the core office hours are Monday to Friday 9am until 5pm but you may in the course of your work be required to attend meetings or events outside of these hours
Salary: £21,000 - £25,000 depending on experience
Responsible to: Fundraising & Communications Manager

Job Purpose:

Work closely with the Fundraising and Communications Manager as well as the Digital Marketing Executive to bring stories and data to life with engaging and effective copyrighting.

Our Content Marketing Executive will source stories and create compelling written content to deliver engaging campaigns and content across our direct and digital channels.

With a visual eye, you will draft, design and edit materials, including newsletters, publications, events and website pages, with compelling copywriting to match, working with external design agencies where necessary.

As a keen writer, you will be required to produce high quality copy and content for other channels, including internal communications, as required.

About the Charity

Hospices of Hope, has led the way in developing hospice care for terminally ill children and adults in Romania and surrounding countries over the past 30 years. Our services have already reached more than 50,000 of the most disadvantaged people in Europe and despite some progress in the reform of the healthcare systems, many patients continue to be left without proper care at the end of life.  Hospices of Hope seeks to ensure that all our patients are given the best possible pain relief and holistic support for each day that they have left. In addition, we have provided more than 20,000 training sessions in hospice care for thousands of healthcare professionals from more than 20  countries in the region’. Your impact will be a better future for seriously ill children and adults in the poor resource countries of South East Europe.

Key Responsibilities:

  • Gather stories and articles from our charity partners and other relevant sources for a wide variety of communications including letters, appeals, newsletters, annual reports, brochures, digital communications, general marketing and fundraising materials (including events)
  • Contribute to the building of the charity’s brand and public image to ensure enhanced brand recognition
  • Help ensure that the charity has effective and appropriate publicity materials and good media exposure, including the development and use of the website
  • Help to deliver a variety of digital and direct response marketing campaigns
  • Work with the marketing team to devise and execute the marketing plan based on our annual communications and fundraising activities
  • Liaise with our charity shops to keep them up to date with our work and also marketing in the shops
  • Drafting and issuing press releases pre and post events and special occasions. Building up relationships with media outlets across the UK to increase our media presence both online and print.
  • Monitoring our press coverage to evaluate effectiveness of our work.
  • Participate with the team in trying to raise funds and identify potential sources of funding
  • Support charity initiatives, campaigns and events
  • Seek to raise the profile and increase awareness of the charity at all opportunities

Person Specification

We are looking for a bright, enthusiastic and outgoing individual who is keen to help assist the Team to increase our income and fundraising supporter base in the UK.  This role would suit someone with excellent communication skills and good at building relationships. You will be given training on all our areas of fundraising and communications as well as training on our fundraising database.  We are looking for someone who has:

  • High level of written English and demonstrable knowledge of Maths
  • Experience in copywriting, story writing or marketing.
  • Experience of planning, executing and evaluating marketing and PR plans.
  • Knowledge of marketing practices, ideally but not essential, in a charity or not for profit setting.
  • Excellent organisational skills, including time management.
  • Proficient in Microsoft Office packages including mail merge.
  • Experience of using a CRM database
  • Ability to prioritise workload to meet deadlines.
  • Ability to work under own initiative, in a busy work environment and as part of a team.
  • Excellent project management skills with ability to secure sustainable income.
  • Very high level of accuracy and high presentation standards in written work.
  • Ability to grasp and express the essentials, to differentiate from a mass of information.
  • Good interpersonal skills, negotiation and influencing skills, and an ability to communicate at all levels.

Personal attributes

  • A completer finisher, able to see a project through from start to finish.
  • A passion for working towards ambitious fundraising targets.
  • Optimistic can-do attitude.
  • Creative thought process towards solving specific challenges and leading new initiatives from creation to completion.
  • A team player, able to work in support of other teams.
  • A commitment to the aims of Hospices of Hope.

 

How to Apply

To apply, please send a detailed covering letter (no more than one page) and CV to Anna Perolls, CEO - [email protected] The covering letter should clearly outline the following:

  • How you are suitable for the role using the person specification and responsibilities highlighted in the job description
  • Your motivation to work for the charity
  • Your salary expectation and notice period

Applications that do not follow this guidance will not be progressed.

Please submit your CV and covering letter at your earliest convenience if you are suitable for the position.

Closing date: 3rd December*

*This vacancy may close earlier if we receive enough applications. Therefore we encourage all applicants to apply immediately